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Archive for February, 2010

How price psychology gets customers to pay more

By Oregon Small Business Association, William Poundstone’s bottom line: consumers don’t really know what anything should cost. In his book “Priceless,” Poundstone zestfully and entertainingly explains the economics, psychology, and intellectual reasoning surrounding the ways in which producers and sellers take advantage of buyers’ lack of knowledge. Cost and price are two different notions; the […]