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Archive for August, 2010

Oregon Ad Watch: Wall Mart vs. Officemax, Egg recall

August Oregon Ad Watch By Oregon Small Business Association, Two full-page advertisements stood out in the month of August for the state’s largest newspaper. First, Wal-Mart placed a full-page ad going head-to-head with Officemax by listing 16 school items by price comparison. The key sell was highlighting the 45% savings and trying to nab the […]

Government leads ad spending in most markets

By Oregon Small Business Association, Kantar Media shows where ad spending has increased and decreased in select industry markets. The time represents from Jan-May 2009 period and compares ti to Jan-May for 2010. Government has been increasing while travel has been decreasing. (Data source is Kantar Media. Chart by OSBA).

Starbucks Roars Back, Breaks Record

Starbucks Roars Back, Breaks Record.  By Oregon Small Business Association In July, Starbucks announced record earnings during the third quarter as U.S. sales rose 9%.  The Seattle Coffee Giant participated in new marketing strategies to spur the record comeback that reduce the elitist view of $4 coffee drinks and offer cheaper alternatives to broaden the […]