August Oregon Ad Watch
By Oregon Small Business Association,
Two full-page advertisements stood out in the month of August for the state’s largest newspaper.
First, Wal-Mart placed a full-page ad going head-to-head with Officemax by listing 16 school items by price comparison. The key sell was highlighting the 45% savings and trying to nab the coveted [...]

By Oregon Small Business Association,
Kantar Media shows where ad spending has increased and decreased in select industry markets. The time represents from Jan-May 2009 period and compares ti to Jan-May for 2010. Government has been increasing while travel has been decreasing.
(Data source is Kantar Media. Chart by OSBA).

Starbucks Roars Back, Breaks Record. 
By Oregon Small Business Association
In July, Starbucks announced record earnings during the third quarter as U.S. sales rose 9%.  The Seattle Coffee Giant participated in new marketing strategies to spur the record comeback that reduce the elitist view of $4 coffee drinks and offer cheaper alternatives to broaden the market outside [...]

Flopping Houses leads to Real Estate Fraud
By Oregon Small Business Association,
“Buy low, sell fast” is an increasingly popular tool to make quick cash in a slow real estate market. The tactic is called Flopping and it is growing in popularity. It is also considered real estate fraud. The National Association of Realtors [...]

Shoe trend catches Nike Off Guard, but expect a classic NIKE rebound
Nike, the footwear innovator, originally scoffed at the idea of the new trend in toning shoes. Now it seems they are paying the price for a missed opportunity as business is booming for the popular women’s athletic shoes with sales up 25% for May.  [...]

San Francisco Home Values Rise 50%, What About Portland?
By Oregon Small Business Association
In San Francisco, home and condominium sales jumped 50 percent in the first quarter of 2010 from last year. According to a multiple listings analysis by Terradatum, the median price rose 5.4 percent, to $685,000. The Bay Area home values increased 16 percent [...]

Oregon Small Business Association,
Portland lost 23,000 jobs according to the U.S. Census Bureau. suffering a 2.82% decline. The greatest declines came from Las Vegas, Wichita, Sacramento and Cape Coral (FL) with over a 4% decline in workers. The single biggest raw number declines came from Chicago (-101,500), Los Angeles (-85,200), New [...]

Google reveals Oregon’s economic impact and advertisement revenue splits
By OSBA,
Earlier this week Google Inc. announced the amount of economic impact that Google had on each state in 2009. In Oregon, 28,500 advertisers and publishers benefitted to the tune of $510.5 million, either by placing their ads on Google or by placing Google advertisements on their [...]

The Hillsboro Chamber is a Lead Community Partner in Developing the Job Seekers Support and Networking Group
By Hillsboro Chamber of Commerce,
As a lead partner in the community, the Hillsboro Chamber of Commerce has successfully developed Job Seekers Support and Networking.  The free and open program is designed to inform and engage those adversely affected by [...]

By Oregon Small Business Association,
The latest national newspaper circulation numbers show that only newspaper out of 25 largest to increase readership was the Wall Street Journal. The Oregonian performed the best out of the other top 20 newspapers.
Biggest circulation drops among top 20 newspapers ranked by drop size (1)
Los Angeles Times —14.7%
Chicago Sun-Times — 13.9 [...]