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Google reveals Oregon’s economic impact and advertisement revenue splits

Google reveals Oregon’s economic impact and advertisement revenue splits

Earlier this week Google Inc. announced the amount of economic impact that Google had on each state in 2009. In Oregon, 28,500 advertisers and publishers benefitted to the tune of $510.5 million, either by placing their ads on Google or by placing Google advertisements on their site.  And 80 non-profits benefitted with $1.3 million donated by the search giant. 

Recently, for the first time, Google disclosed their revenue splits with search and content publishers. In a blog post on Monday, Google says it pays publishers 68% of the revenue Google collects from advertisers for content ads that appear on the publishers’ sites.  Google said it pays publishers 51% of revenue for search ads.  Previously Google had been unresponsive in requests to reveal it’s revenue splits.  Read more »

Hillsboro Chamber leads job finding campaign

The Hillsboro Chamber is a Lead Community Partner in Developing the Job Seekers Support and Networking Group
By Hillsboro Chamber of Commerce,

As a lead partner in the community, the Hillsboro Chamber of Commerce has successfully developed Job Seekers Support and Networking.  The free and open program is designed to inform and engage those adversely affected by Oregon’s challenging job market.  By connecting job seekers with available resources, we hope to maintain the area’s competitive advantage of skilled professionals.  Every Tuesday from 2:00 to 4:00 P.M. participants are exposed to various topics of discussion led by local experts and given valuable networking opportunities for professional growth and development.  Read more »

Ranking of newspaper circulation drop

By Oregon Small Business Association,

The latest national newspaper circulation numbers show that only newspaper out of 25 largest to increase readership was the Wall Street Journal. The Oregonian performed the best out of the other top 20 newspapers.

Biggest circulation drops among top 20 newspapers ranked by drop size (1)

Los Angeles Times —14.7%
Chicago Sun-Times — 13.9 %
Houston Chronicle —13.8 %
USA Today -13.6%
The Washington Post — 13.1%
Daily News of New York —11.3%
The Arizona Republic of Phoenix —9.9 %
Chicago Tribune —9.8 %
Newsday of Long Island, N.Y. — 9.1 %
The New York Times -8.5%
The Plain Dealer of Cleveland — 8.1%
Star Tribune of Minneapolis — 7.7 %
The Philadelphia Inquirer —5.9 %
New York Post —5.9%
St. Petersburg Times — 1.5 %
The Wall Street Journal + 0.5% * increase*
Read more »

Portland pain #6 in bankruptcies, loses 37,000 jobs, key store

Portland pain #6 in bankruptcies, loses 37,00 jobs, key store By Oregon Small Business Association Business wrap-up It has been a string of bad news for Portland in the past 30 days.   Nationwide bankruptcies have increased by 52% according to Equifax.    Among the bankruptcy leaders is Portland, ranked at sixth highest, and Oregon ranked as 12th highest among states.   In further bas news, the US Bureau of Labor and Statistics reported that Portland lost 37,200 jobs in the last year.  The job count went from 834,100 to 796,900. The job loss came after news that the popular Saks Fifth Avenue was leaving downtown Portland.  The store plans to close completely by July 31st.  In much lesser impact news but still a downer, Portland lost its long-standing rank of the nation’s friendliest bike city to Minneapolis. Read more »

Case study on how Pixetell changes Office Phone

Case study on how Pixetell changes Office Phone

Pixetell has dramatically changed the way Mark Friel does business.  The vice president of Pacific Real Estate Partners in Portland, OR, says Pixetell has replaced the telephone for many of his transactional communications. “Sending someone a Pixetell is, in many cases, much better than a phone conversation,” he says. “When I need to reference something specific on a document, plan or drawing, it is much easier and clearer to do it with a Pixetell. Being able to capture the cursor movements makes it easy to show someone what you want done.”
Read more »

Green Energy Growth Pushes School Expansion

Growth in Green Energy Sector Pushes Expansion of Vancouver, WA Vocational School

NW Renewable Energy Institute: Due to the high demand for qualified wind turbine technicians, Northwest Renewable Energy Institute (NW-REI) of Vancouver, Washington has expanded its available classroom space from 9,026 square feet to 14,526 square feet. NW-REI offers a six-month Wind Turbine Technician training course, and this expansion provides additional classrooms to accommodate the rise in numbers of enrolling students.

“Having additional classrooms allows us to accommodate more students “says Tracy Rascoe, Director, regarding their recent expansion. “We have had such a strong response from applicants wanting to enroll in the program that we had to expand the space much sooner than we anticipated. We are fortunate that additional space was available adjacent to our current classrooms. We considered this when we signed our original lease, knowing that we’d expand if the demand was there. The demand is definitely there,” says Rascoe. Read more »

Five encouraging signs for Oregon in the past 10 days

Oregon Small Business Association Update:

(1) Jobs: The Oregon Employment Department reported this week that the state unemployment rate fell form 11% to 10.5%.  Economist are talking about Oregon passing the turning point in the economy.
(2) Metro Recovery: The Portland Metro Business Index rose 1.8% with great news on housing.   The chart below shows an encouraging upswing from a terrible trek of negative downturns.
(3) Environment: This month Portland was credited as the highest ranking Green City in the nation according to the Green City Index (read article).
(4) Roads: Also this month, it was reported that Oregon highways are in the 10 best in the nation as listed by Reader’s Digest April edition.
(5) Film: The local film industry is teeming with news that local Portland director Gus Van Sant may be tapped for the 4th Twilight movie (read here).
osba-economy Read more »

How price psychology gets customers to pay more

By Oregon Small Business Association,Priceless

William Poundstone’s bottom line: consumers don’t really know what anything should cost. In his book “Priceless,” Poundstone zestfully and entertainingly explains the economics, psychology, and intellectual reasoning surrounding the ways in which producers and sellers take advantage of buyers’ lack of knowledge.

Cost and price are two different notions; the first is a value, the second a number. Worldwide, price-consulting firms, experts in the psychology of pricing, advise companies on how to put the most profitable numbers on their products.  They do so in several ways:
Read more »

PC Repair shops fail hidden tests

PC Repair shops fail hidden tests
By Oregon Small Business Association,Help

Two different studies this year exposed serious problems in the computer repair industry which often goes unquestioned by many businesses.   The Wall Street Journal did a secret study with in-store computer repair being offered by big box chain stores.   Sky News did a hidden study that measured honesty and privacy concerns with the repair industry.   Both studies showed terrible results.

Staples and Office Depot have rolled out their own massive computer tech services campaign with the successes of Best Buy’s Geek Squad.   The Wall Street Journal criticized these stores as not the best place to start.  Their study concluded that a connection with a corporation doesn’t necessarily translate to efficiency and reduced costs.
Read more »

Black Friday, Cyber Sales, Retail Trends

Black Friday & Cyber Monday: Some Quick Facts

•    Black Friday spending rose 0.5%, ($54 million), to $10.7 billion, this year from last year.

•    Online sales up 17% (Thurs. to  Sun.)  over the same period last year.

•    Cyber Monday up 11%, more than they did a year ago. Read more »