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4 new advertising trends push limits of tech, privacy

Four new ad trends push limits of tech, privacy By Oregon Small Business Association New marketing strategies in Japan allow a vending machine to capture an image of the consumers, track gender and age and even offer a suggested drink.  NEC Corporation, the third largest computer display models, says it can accurately guess the consumers’ […]

Two corporate giants to blitz malls this season

Shopping Wars Intensify for Holiday Season By Oregon Small Business Association, Intensifying the upcoming holiday shopping season is the recent slide in back-to-school sales and the challenge of a tough economic climate. As a result, more retailers are starting to aggressively ramp up their efforts earlier to expand their image on the retail scene. The […]

Forbes: Oregon is #1 capital gains tax state

By Oregon Small Business Association, There are a lot of good things happening in Oregon, but recently we have been making news for all the wrong reasons. Forbes Magazine ran an article on capital gains state tax rates and the chart featured Oregon as having the highest capital gains tax rate in the nation. Such […]

Oregon Ad Watch: Wall Mart vs. Officemax, Egg recall

August Oregon Ad Watch By Oregon Small Business Association, Two full-page advertisements stood out in the month of August for the state’s largest newspaper. First, Wal-Mart placed a full-page ad going head-to-head with Officemax by listing 16 school items by price comparison. The key sell was highlighting the 45% savings and trying to nab the […]

Government leads ad spending in most markets

By Oregon Small Business Association, Kantar Media shows where ad spending has increased and decreased in select industry markets. The time represents from Jan-May 2009 period and compares ti to Jan-May for 2010. Government has been increasing while travel has been decreasing. (Data source is Kantar Media. Chart by OSBA).

Starbucks Roars Back, Breaks Record

Starbucks Roars Back, Breaks Record.  By Oregon Small Business Association In July, Starbucks announced record earnings during the third quarter as U.S. sales rose 9%.  The Seattle Coffee Giant participated in new marketing strategies to spur the record comeback that reduce the elitist view of $4 coffee drinks and offer cheaper alternatives to broaden the […]

Flopping Houses leads to Real Estate Fraud

Flopping Houses leads to Real Estate Fraud By Oregon Small Business Association, “Buy low, sell fast” is an increasingly popular tool to make quick cash in a slow real estate market. The tactic is called Flopping and it is growing in popularity. It is also considered real estate fraud. The National Association of Realtors estimates […]

NIKE missed shoe trend

Shoe trend catches Nike Off Guard, but expect a classic NIKE rebound Nike, the footwear innovator, originally scoffed at the idea of the new trend in toning shoes. Now it seems they are paying the price for a missed opportunity as business is booming for the popular women’s athletic shoes with sales up 25% for […]

San Francisco Home Values Rise 50%, What About Portland?

San Francisco Home Values Rise 50%, What About Portland? By Oregon Small Business Association In San Francisco, home and condominium sales jumped 50 percent in the first quarter of 2010 from last year. According to a multiple listings analysis by Terradatum, the median price rose 5.4 percent, to $685,000. The Bay Area home values increased […]

Portland lost 23,000 jobs

Oregon Small Business Association, Portland lost 23,000 jobs according to the U.S. Census Bureau. suffering a 2.82% decline. The greatest declines came from Las Vegas, Wichita, Sacramento and Cape Coral (FL) with over a 4% decline in workers. The single biggest raw number declines came from Chicago (-101,500), Los Angeles (-85,200), New York (-73,400) and […]